




In Association with First Blood Limited
Enduring Passion for Ferrari

Tomorrow's Results, Today.


Welcome to Ego Lifts
Over 40 Years of Experience
Ego Lifts don’t believe in shortcuts—only knowledge, hard work, and the right training methods. True strength isn’t built overnight; it’s forged through discipline, experience, and expert coaching.
For over 40 years, I’ve trained and mentored athletes at every level, from beginners to elite competitors, producing World Champions in Powerlifting, Bodybuilding, and Boxing. Through time-tested techniques and a relentless pursuit of excellence, I’ve helped countless individuals push past their limits and unlock their full potential.
Now, I’m bringing that same level of expertise to the general public. Whether you’re an experienced lifter looking to refine your technique, a beginner aiming to build a strong foundation, or someone who simply wants to move, feel, and perform better, I’m here to guide you.
At Ego Lifts, you won’t just follow a program—you’ll learn how to train with purpose. Whether your goal is to lift heavier, build muscle, improve endurance, or enhance overall fitness, you’ll get the knowledge and coaching needed to achieve lasting results.
Train like a champion. Learn from a champion.

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Carrie
World Powerlifting Champion

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Brad
CEO Executive Coach
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Henry
Senior Coach


STRATEGY
CHAMPIONSHIPS
CHAMPIONSHIPS
ACCESSORY WORK
ACCESSORY WORK
TRAINING
TRAINING

TRAINING

PEAK PERFORMANCE

ACCESSORY WORK

Why Train With Ego Lifts?
At Ego Lifts, training isn’t just about lifting weights—it’s about building strength, discipline, and the confidence to push past your limits. With over four decades of experience coaching athletes and everyday individuals, I’ve developed a training system that delivers real, lasting results.
What Sets Us Apart?
✔ 40+ years of elite coaching experience – Decades of hands-on training and mentorship in strength sports and athletic performance.
✔ Proven track record – I’ve coached and developed World Champions in Powerlifting, Bodybuilding, and Boxing, helping athletes reach the pinnacle of their sport.
✔ Training for all levels – Whether you’re a beginner looking to build a strong foundation or an elite athlete aiming for peak performance, my methods are tailored to your individual goals.
✔ Science-backed, results-driven methods – Every training approach is based on proven strength and conditioning principles, ensuring efficiency, safety, and progress.
At Ego Lifts, you’re not just following a generic workout plan—you’re gaining the knowledge, technique, and mindset needed to get stronger, build muscle, improve performance, and train like a champion. No gimmicks, no shortcuts—just real coaching and real results.
If you’re ready to take your training to the next level, I’ll give you the tools and guidance to make it happen.

POWERLIFTING

BODYBUILDING
CHAMPIONSHIPS
CHAMPIONSHIPS
ACCESSORY WORK
ACCESSORY WORK
TRAINING
TRAINING

PROGRAMMING

RECOVERY

It’s Not Just the Program—It’s the Application
Many coaches can hand out a program, but few understand the details that make the real difference. At Ego Lifts, training isn’t just about following a routine—it’s about mastering the execution, biomechanics, and nuances that take your performance from average to elite.
To an untrained eye, two lifters might appear to be performing the same movement. But in reality, they’re miles apart. One is simply going through the motions, while the other is applying precision, technique, and intent—the key factors that separate champions from the rest.

What Makes the Difference?
✔ Bar Path Precision & Load Distribution – Controlling the path of the bar ensures maximum efficiency and strength output.
✔ Muscle Recruitment & Optimal Tension – Learning to engage the right muscles at the right time maximizes force production and minimizes wasted effort.
✔ Joint Angles & Movement Efficiency – Proper positioning enhances performance, reduces strain, and prevents injury.
✔ Individual Biomechanics & Real-Time Adjustments – No two lifters are the same. Understanding how your body moves allows for custom refinements that unlock your full potential.
These elements aren’t just small tweaks—they are the foundation of elite-level training. Strength isn’t just about lifting heavier; it’s about lifting smarter, moving better, and executing with precision.
At Ego Lifts, I don’t just coach—I teach. I refine every detail of your movement, ensuring that every rep is optimized for performance, safety, and progress. Because the real difference isn’t just in the program—it’s in how you apply it.
Train with a coach who understands the details that matter.

COMP PREP

CONFIDENCE
CHAMPIONSHIPS
CHAMPIONSHIPS
ACCESSORY WORK
ACCESSORY WORK
TRAINING
TRAINING

NUTRITION

STRENGTH

Training & Services


1
Personalized Strength Coaching
Elite 1-on-1 Coaching Designed for Your Goals
Experience hands-on coaching tailored to your specific needs, whether you’re looking to build strength, improve technique, or maximize performance. Every session is focused on:
✔ Perfecting form and execution for maximum efficiency
✔ Identifying weaknesses and turning them into strengths
✔ Developing personalized training plans for sustainable progress
✔ Injury prevention strategies to keep you training pain-free
No matter your experience level, my individualized approach ensures that you get the most effective and efficient training possible.
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2
Powerlifting & Bodybuilding Training
Unlock the Methods That Built Champions
Train using the exact principles and methods that have produced World Champions in Powerlifting and Bodybuilding. Whether you’re stepping onto the platform or looking to sculpt your physique, my coaching will help you:
✔ Master proper technique, bar path, and biomechanics for optimal performance
✔ Develop raw strength and muscle hypertrophy using evidence-based training methods
✔ Peak for competition with advanced programming & periodization
✔ Build the mindset and work ethic of a champion
From beginners to seasoned competitors, I’ll help you train smarter, lift heavier, and reach your potential.

3
Boxing Conditioning & Fight Preparation
Train Like a Fighter—Even If You’re Not One
Boxing isn’t just about throwing punches—it’s about strength, endurance, speed, and mental toughness. Whether you’re preparing for a fight or just want elite-level fitness, my training will:
✔ Improve explosive power, speed, and agility
✔ Develop next-level endurance and stamina to outlast your opponent
✔ Enhance core strength and rotational power for harder, faster punches
✔ Teach fight-specific conditioning drills used by top athletes
This program is ideal for boxers, MMA fighters, and anyone looking for high-level conditioning. Train like a champion—whether you’re fighting in the ring or just fighting to be your best.

Ego Lifts training goes beyond just lifting weights—it’s about mastering technique, building strength, and optimizing performance. Whether you’re a beginner or an elite athlete, my coaching is designed to help you train smarter, lift stronger, and perform at your best.
Personalized Strength Coaching
Elite 1-on-1 Coaching Designed for Your Goals
Experience hands-on coaching tailored to your specific needs, whether you’re looking to build strength, improve technique, or maximize performance. Every session is focused on:
✔ Perfecting form and execution for maximum efficiency
✔ Identifying weaknesses and turning them into strengths
✔ Developing personalized training plans for sustainable progress
✔ Injury prevention strategies to keep you training pain-free
No matter your experience level, my individualized approach ensures that you get the most effective and efficient training possible.
Online Coaching & Custom Programs
Expert Guidance—Anytime, Anywhere
Can’t train with me in person? Get elite-level coaching from anywhere in the world with my customized online training programs. This includes:
✔ Personalized programming tailored to your goals and progress
✔ Video analysis & technique breakdown to ensure perfect execution
✔ Performance tracking & adjustments to keep you progressing
✔ Direct feedback & support to answer all your training questions
Distance shouldn’t stop you from getting stronger, lifting smarter, and training like a champion. My online coaching ensures you get results—wherever you are.
If you’re serious about strength, performance, and training at the highest level, Ego Lifts is where you need to be. No gimmicks. No shortcuts. Just real coaching and real results.
Ready to take your training to the next level? Let’s get started.